Wednesday, October 29 - STAR of the Month Busy Signal's Tic ToC video might have a home on media powerhouse MTV. MTVU is featuring the video, directed by Ras Kassa, this week in it weekly 'Freshmen' segment.
MTVU is a division of MTV Networks, which broadcasts a 24-hour television channel that is available on more than 750 college and university campuses across the United States.
MTVU provides an alternative to standard music television for college students, and gives advertisers and music promotion companies access to college-age viewers, a valuable, but traditionally difficult-to-reach demographic group.
Each week in the 'Freshmen' category, five new videos from different genres are posted. Persons are then allowed to vote for their favourite, which will then find a permanent home on the station.
The station said of Busy Signal's video: "We have a Jamaican artiste named Reanno Gordon, aka Busy Signal, who started off his music career by singing hymns in his mother's church.
"He brought us his newest vid, Tic Toc. The video is a little chaotic, in a distracting sort of way, and I feel like the track is slightly derivative of the early 2000s hip hop and Sean Paul popular years."
Currently, Tic Toc lines up in the number two position against American groups such as Safetysuit Safety Suit and Yells Fire. The video has been gaining attention with its cool graphics, creative concept, and with the video models painted black.
Comments about the video have been encouraging, with persons clearly supporting Busy. One person said: "Alliance, Mi Seh! Busy!" Another stated: "I love Busy's video!!"
Persons can vote for Busy at: http://www.mtvu.com/music/ freshmen
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