Jamaican musical maestro Serani's transformation from producer to artist continues to fast track as his No Games single continues to gain popularity in the US. With its spin count rapidly climbing, No Games is now available for download on iTunes and even appears on the iTunes main page this week. It is quickly racking up impressive download numbers and is showing signs of being the crossover hit Dancehall badly needs.
"We did a couple of deals on the song and it seems to be paying off quickly," said manager Julian Jones-Griffith. "We've got some great people working the record and there generally seems to be a feeling that it can go far. Its all about promotion and getting it added to mainstream radio stations across the US at this stage. We also need the support from Dancehall and Reggae lovers to buy the product. The music industry has taken some well-publicised blows over the years and Reggae and Dancehall have been hit harder than most. Major labels and strong independents out there need to see and believe that our genre can move units as well as just being popular in the clubs and on HOT 97."
With work under way on priming the follow-up single and an album in the pipeline, Serani's looking set to fulfill his promise as "the Future." He is currently on a hectic promotional tour that has taken him to such places as Chicago, Boston, NY, Nevis, Belize, the Bahamas and various US colleges over the last few weeks, with a hectic schedule both local and abroad set for the upcoming holiday season.
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