Rastafarian firebrand Fantan Mojah has inked a two year contract with Latcom Distributors, the sole distributors of Zion Roots drink in Jamaica, to be the face and spokesperson of their new advertising and promotional campaign for the popular roots drink. The signing took place last Wednesday at the Zion organic factory in Jericho, Linstead.
At the signing, Fantan Mojah wore a blazer designed by Portmore designer Calvin Hayes a.k.a Moonie Designs featuring the Zion and Latcom logos.
Fantan was enthusiastic about the partnership, hailing it as a chance to support local industries.
"It gives me great pleasure to have a partnership with Zion, it fills my heart with pride because Zion is a roots drink I have always personally supported, chasing it with Red Bull ever since it first came out. It is time that we support our own, and Zion is a great drink, nuff herbs come together to give it a wonderful taste and it is healthy and alcohol-free, it represents a healthy lifestyle," Fantan told one876
"The yutes dem know say Fantan Mojah nah sing no folly, I just focus on the positive so the yutes dem can hold dem meditation, the yutes dem can drink Zion if dem a go study, drink even the Ginseng brand to give them that extra energy they need, just like how I sing good music to educate, energise and inspire my people. Bless."
Latcom Distributors is stoked about the marketing possibilities signing an artiste of the stature of Fantan Mojah will open up for their popular line of roots products.
"We chose Fantan because he is an artiste who defends consciousness and we were looking for somebody positive and who can also be a spokesperson for the Zion Roots brand. It is a well known fact that Fantan drinks Zion and he deals with the positive ideals that we represent as a corporate entity so we know that this partnership will be a success," Natoy Malcolm, Latcom's Trade Co-ordinator, told Xtratainment.
The Zion Roots brand has a number of products including Manpower, Hard Drive, Ginseng, Peanut-Irish-Soy, Zion Bitters and of course, the original Zion Roots. Latcom Distributors took over the distribution of the brand on June 1, 2008.
"We are making aggressive moves in the marketplace and we believe that our range of products gives us a competitive edge over our rivals and puts us in a position to eventually dominate the roots market in Jamaica, and eventually the world."
Zion Roots celebrates its 10th anniversary this year. Fantan, who scored a big hit earlier this year with Stronger, will be making a number of promotional appearances across the island to help market the brand.
Contact Natoy Malcolm at 779-5173
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